Why Bloomberg Media’s next move will be to launch an OTT service

How Bloomberg Media is adjusting its content strategy to the post-pandemic market.

Bloomberg has always been something of a curiosity on the media landscape. It is a business whose publishing and broadcasting empire was designed to support the promotion of its Terminal financial data software system, used by many of the world’s largest financial-services organisations.

However, it is this very unusual structure that has enabled the company to ride out the pandemic and the ensuing global recession with greater ease than many of its rivals, according to Scott Havens, Bloomberg Media’s chief growth officer and global head of strategic partnerships.

Speaking at the FIPP 2020 World Media Congress, Havens claimed that not...

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