Why India’s D2C brands are thriving in the post-pandemic era

Sangeeta Tanwar

Aspirational consumers and rising consumption are just two of the trends driving the growth of India’s direct-to-consumer (D2C) segment.

The global health pandemic has impacted B2B distribution in a big way. Amid COVID-19, plug and play is the new mantra for brands.

The rise of vertical e-commerce allows young brands to test out proof of scale in the early stages of the business and at a low cost.

“The growing intersection between consumer brands and technology, and the emergence of a new class of consumers, [is] contributing to the rise of D2C brands in the country,” said Vinay Singh, founding partner of Fireside Ventures at the recent adtech “Direct-to-consumer (D2C) and e-commerce” conference. 

India has as many as 600 D2C...

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