Campaign details
Brand: evian Agency: Golin
Overview
We brought to life the Wimbledon evian babies, from the ATL Live Young campaign, with a social campaign that gave tennis fans the chance to receive their very own #Babydoubles image. Golin's dedicated 24/7 #Babydoubles team served up 'baby-fied; versions of lucky selected photos - with a dash of Photoshop wizardry. On a small budget, the activity saw 4m impressions during the two-week tournament with a total of 320k engagements driving immense brand love and increased brand profile on social during the tournament.
The Challenge
The objective was...