Exploring constituency-level estimates for the 2017 British general election

Most opinion polls conducted during British general election campaigns report on each party's estimated national vote share.

Table I. Vote share and seats won at the 2017 and 2015 UK General Elections in Great Britain.

Results from the constituency contested by the Speaker of the House have been excluded. Data from the British Election Study Constituency Results file vl .0.

Opinion polling is a major feature of British parliamentary election campaigns. Despite some clear failures—to identify the winning party correctly let alone each party's percentage of the votes (see Sturgis et al, 2016, 2017)—it is widely used by the print and broadcast media, often as their main stories, to chart a campaign's progress as well as...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands