Exploring the market to establish an advanced surgical community eye hospital

Ishaana Sood, Shalinder Sabherwal, Shantanu DasGupta, Naval Chauhan, Anand Chinnakaran, Sathish Nagappan, Suresh Chandra, Madhur Mishra, Mukesh Kumar, Umang Mathur, Ashish Saksena and Arun K. Arora

Developing countries often cite shortage of human resource, limited accessibility, low affordability, and asymmetric availability of health care resources as the provider end barriers to health care service utilization.

Introduction

An evidence based decision-grid, utilizing public domain information, can be a key tool to help deliver impact and drive change, in line with the perspective of health care practitioners and the needs of the population they serve. Such a decision-making strategy allows for flexibility in terms of its application for different types of health care service providers and is especially needed in resource-crunch settings to shed light on pertinent criteria, with minimum outlay. Prior studies on target marketing in the health services industry, by O'Donnell (2007) and Elrod and Fortenberry (2018), point out the need for identifying and utilizing...

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