Introduction
An evidence based decision-grid, utilizing public domain information, can be a key tool to help deliver impact and drive change, in line with the perspective of health care practitioners and the needs of the population they serve. Such a decision-making strategy allows for flexibility in terms of its application for different types of health care service providers and is especially needed in resource-crunch settings to shed light on pertinent criteria, with minimum outlay. Prior studies on target marketing in the health services industry, by O'Donnell (2007) and Elrod and Fortenberry (2018), point out the need for identifying and utilizing...