Export Development Canada: Business as unusual

Crown corporation and credit agency Export Development Canada broadened its appeal to SMEs through the creation of its Business as Unusual platform to help businesses during Covid-19.

Campaign details

Brand: Export Development CanadaBrand owner: Government of CanadaEntrant company: McCann CanadaIdea creation: McCann Canada / Export Development Canada, OttawaMedia: Media Experts, MontrealMarket: CanadaSector: Industrial & manufacturingMedia channels: Integrated, Magazines - Business & trade, Newspapers, Online display, Online video, Radio & audio, Search marketing, Social media, Sponsorship media, TelevisionBudget: 3 - 5 million

Executive summary

When the pandemic hit, Export Development Canada's mandate broadened from supporting exporters specifically, to helping all businesses contend the new realities. But with 'export' in our name,...

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