Facebook CPM reaches 2020 high of $5.31

Rob Clapp

An overview of Facebook advertising costs in 2019 and 2020.

The average cost per thousand (CPM) of advertising across Facebook channels has returned to a pre-COVID level, according to global data from social analytics company Socialinsider.

The CPM across Facebook, Instagram, Messenger and Audience Network channels was $5.31 in August 2020, up from a $3.80 low in April and in line with December 2019's $5.61. This is also the highest level recorded this year.

These rising media costs will add further pressure to small businesses, who are often reliant on Facebook advertising – nearly one-half plan to cut their marketing spendover the next 12...

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