Facebook: Stories can do it, "Bit by Bit"

Ben Nilsen

Facebook, the social media platform, fast-tracked a comedian's rise to fame to demonstrate the capabilities of its Stories feature to the advertising industry in the US.

Campaign details

Brand: FacebookBrand owner: FacebookAgency: Droga5Market: United StatesIndustries: Online video, Social media, Word of mouth, influencersMedia channels: Websites, online servies & appsBudget: Up to 500k

Executive summary

Facebook Stories had a Super Bowl-sized audience every day. But for creatives and advertisers, it was an afterthought. To get the industry to take Stories seriously as a format, Facebook showed ground-breaking usage of the platform and changed people's minds about what Stories had the potential to do.

In order to really demonstrate the unique functionality, reach and potential...

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