Fiat Egea: From inside the plot

Fiat Egea, the car brand, used a partnership with TV series İçerde and an interactive second screen experience to support its brand positioning.

Campaign details

Brand: FiatBrand owner: FiatLead agency: People InitiativeContributing agencies: Zer Medya, Leo Burnett / VodenCountry: TurkeyIndustries: Automakers & marquesMedia channels: Mobile & apps, Online display, Online video, Social media, Sponsorship - media, TelevisionBudget: Up to 500k

Executive summary

How can a car brand enable people to experience the effect of changing their point of view in an innovative way? Fiat Egea presents ''from inside the plot''.

"İçerde" is one of the most watched TV series in Turkey. In the most important episode finale, an extraordinary 360-degree second-screen...

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