Financial concerns among consumers in the UK and US are encouraging them to review their video-on-demand activity and focus on cheaper, ad-supported platforms, according to research from supply-side ad platform Unruly.
For those aged 18–24, 45% in the UK and 40% in the US say they plan to reduce the number of paid video-on-demand services they use in order to reduce their monthly spending. For the same age group, 17% in the UK and 31% in the US say they plan to subscribe to a free ad-supported video-on-demand service (AVOD).
Consumers aged 45–54 years old are most likely...