Five work famously for Great Western Railway

Great Western Railway (GWR), a train operating company, encouraged the British public to travel by train by launching animations of Enid Blyton's The Famous Five going on a Western Railway adventure.

Campaign details

Brand: Great Western RailwayAdvertiser: Great Western RailwayEntrant: adam&eveDDBPrincipal author(s): Matt Walters, adam&eveDDB, and Rafael Guper, adam&eveDDBContributing author(s): Amanda Burns, GWR, Les Binet, adam&eveDDB, Saima Vohra, adam&eveDDB, Dominic Charles, Wavemaker, Megan McHugh, Wavemaker

Executive Summary

In 2017 we set about adding to the storied history of Great Western Railway; (Re)building awareness for the reinstated brand, growing revenue for the business, and ultimately helping secure the Direct Award to operate the franchise for First Group.

We did so by bypassing the rational barriers of price and convenience in favour of an...

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