Flowr BC Pink Kush: “Art & Science”

Flowr, a company in the Canadian recreational cannabis industry, wanted to help its BC Pink Kush product stand out in an increasingly competitive market.

Campaign details

Brand: BC Pink KushParent company: FlowrAgency: ZerotrillionMarket: Canada

Market background and context

A push for premium Kush
  • The Flowr Corporation, a Canadian cannabis manufacturer, is a player in the increasingly crowded recreational cannabis industry.
  • BC Pink Kush, its primary product, is based on the cannabis indica plant, and is a popular strain known for its strong effects.
  • With many companies bringing their own Pink Kush products to market, the challenge for Flowr was to differentiate its brand in a meaningful way.

Insights and strategy

Unpredictable high and lows 
  • Flowr wanted...

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