Ford: Feel The View

Ford, the American motor company, raised awareness about visually impaired people in Italy through a device that turned a car window into a tactile screen.

Campaign details

Advertiser: Ford Motor CompanyBrand: FordAgency: In houseCountry: Italy

Objectives

There were no specific commercial or marketing objective. We strictly had communication objectives and these were all related to the favorability of the mother brand: Ford Motor Company.

Creative work

Feel the View is a unique device that turns a car window into a tactile screen for blind people. The device created to transform the landscape into vibrations transmitted on the car windows, allowing the visually impaired to 'see' the view through their fingertips. Plus, the different sounds of the vibrations help...

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