Campaign details
Brand: Mindshare/FordLead Agency: GameloftRegion: EMEA
Strategy
Objective
Ford wanted to unveil the exclusive B&O sound system that incorporates the new Ford Fiesta, customized to offer great musical quality and approach young people.
Target Audience
The intended primary audience were general teens (17-24), the most engaged with the musical genre, and general audience. With this gaming mobile action we focused on them, choosing those games more consumed by our target.
Creative Strategy
Leveraging the equipment and the association to the B&O Play Sound system, Ford and Mindshare focused on the territory music and the...