Ford: Ford with PR Media

Ford, the carmaker, focused on the culture of shared taxi rides to promote its Code 4 Taxi Cabs App Challenge in Morocco.

Campaign details

Advertiser: FordBrand: FordAgency: PR Media, Morocco

Summary

Following a long list of successful global mobility challenges – from Australia, to Sao Paulo, and Tapei to LA – Ford's IMCS visited North Africa for the first time, focusing on the culture of shared taxi rides in Morocco, and of how best to make the experience more efficient and beneficial for all. To do so, Ford called for app developers to help tackle mobility challenges in Morocco offering $30,000 in prize.

The challenge

  1. Our first big challenge was to adapt our campaign to the Moroccan...

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