Ford: Ranger 360 – Tough Done Smarter

Eugenia Teo

The Ford Ranger 360 Showroom campaign in the Philippines managed to bring the full experience of a Ford showroom direct to users on their mobile phones.

Campaign details

Brand: Ford RangerBrand owner: Ford PhilippinesAgencies: Mindshare Philippines, AdColonyCountry: PhilippinesIndustries: Vans, Trucks, RVsMedia channels: Events & experiential, Mobile & apps, Online video, Outdoor, out-of-home, Programmatic display, Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

Ford, a leading car brand for the light truck category in the Philippines, met a speed bump in 2018 – a looming new excise tax on vehicle purchases that would increase the price of all vehicles in the Philippines.

While sales of the Ford Ranger were still among...

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