Formula 1: Training an artificial intelligence to protect sponsorship revenue windfall

Formula 1, a racing brand, developed an interactive, AI-enhanced platform to identify the visibility of sponsors during a race.

Summary

As Formula 1 (F1) looked to restart racing with a radically different 2020 calendar following the pandemic hiatus, the ramifications of cancelling or postponing races is impacting all parts of the sport.

Sponsorship accounts for $303 million of revenue per year for F1. With terms signed over multi-year spans, F1 current sponsorship contracts represent over $2 billion of expected revenue. With uncertainty around how many races F1 will have in 2020, part of this expected revenue has been at put at risk.

But thanks to the work of Flamingo, which leveraged the power of artificial intelligence (AI) and computer...

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