The pandemic and lockdown have been “pretty much the single biggest shock” the grocery industry has ever seen, bringing dramatic, overnight change, according to Kantar’s Matt Botham. He reeled off the figures to support this contention:
- the take-home grocery market is growing at 12% year on year (as of September 2020);
- shopping trip frequency has seen a 10% drop; and
- there’s been a 24% increase in the amount spent per trip.
“Whichever way you cut the data it’s extraordinary,” he said in a Kantar Talks webinar (September 2020). “We reckon the grocery market at the end of the year is...