Friendships through the style choice of virtual stickers: Young adults manage aesthetic identity and emotion on a social messaging line app

Chih-Ping Chen

With social media and modern pop culture (e.g., virtual stickers) reshaping social dynamics, young Taiwanese consumers who engage in social messaging via the Line app are introducing new interaction avenues that change communication habits and style choices to meet their tastes and interpersonal needs.

Introduction

Sherry Turkle's (2015) latest book Reclaiming Conversation: The Power of Talk in a Digital Age points to a cyber socio-cultural phenomenon that challenges all aspects of human development, including the interface of biological, emotional, and cognitive lines. In her book, Turkle explored the intersections between emotion and technology, as evident in apps designed to help users find friends or potential partners as well as algorithms that assess psychological states. She concluded that this digital epoch ultimately encourages a "friction-free" style of communication, defined by self-editing and the need for immediate gratification. The Los Angeles Timesreported...

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