From change management to change leadership: How I (accidentally) transformed a massive CPG insights organisation

Multinational manufacturer Mars, in examining the changing world brought about by COVID-19, identified five key shifts for the insights industry to make to evolve its own function and create value.

Introduction: OH SHIFT!

I don't know about you, but for me these last few months have been a rollercoaster of emotion and uncertainty. And, like many of you, I have been reading hundreds of articles about COVID-19, the changing economy and changing consumer behaviour. In that chaos and uncertainty, there are also a lot of good things that this rapidly changing economy and world have created: innovation in products, services and business models, as well as an accelerated awareness of important topics like the environment, sustainability and diversity and inclusion. As a human being, I am shocked and overwhelmed by...

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Insights Team
Bray Leino

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