Introduction: OH SHIFT!
I don't know about you, but for me these last few months have been a rollercoaster of emotion and uncertainty. And, like many of you, I have been reading hundreds of articles about COVID-19, the changing economy and changing consumer behaviour. In that chaos and uncertainty, there are also a lot of good things that this rapidly changing economy and world have created: innovation in products, services and business models, as well as an accelerated awareness of important topics like the environment, sustainability and diversity and inclusion. As a human being, I am shocked and overwhelmed by...