Why it matters
Plans must change as contexts change but not many brands are set up to do so. The need to first deal with severe bushfires then the COVID-19 outbreak has forced NRMA to be flexible about plans with some key lessons learnt about adapting quickly.
Takeaways
- While there is an opportunity is to gain a lasting unfair share of voice over your competitors during a recession, even more important is the opportunity to be a part of culture.
- A cohesive team that can execute quality content at pace, without losing sight of the bigger brand picture which needs...