Campaign details
Advertiser: SamsungAgency: Allison+Partners
A Strategy as Innovative as the Product Itself
Challenge
Until recently, filmmakers who wanted to use a professional or advanced amateur 4K camera (i.e. four times a full HD camera) had to buy a large video camera for $5k or a bulky DSLR - both of which required you to manually focus the device.
Solution
Enter the flagship Samsung NX1 interchangeable lens mirrorless camera. For under $1.5k the NX1 gives filmmakers the flexibility of a smaller camera with autofocus so virtually everyone can shoot in 4K like a pro.
Objective
Introduce Samsung...