Campaign details
Brand: InstaxBrand owner: FujifilmAgency: McCann WorldgroupMarket: ChinaIndustries: Cameras, photographyMedia channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
In the era of instantly shooting, editing and sharing digital selfies via phones, apps and social networks, what is the point of carrying a bulky camera and boxes of expensive film?
Instax aspires to be more than camera/films; it aspires to be a device that encourages people to share and connect. However in China, where consumers are price-sensitive and social...