Gaming audiences are largely receptive to advertising but a sizeable share say they try and avoid all forms of it, according to global data from GlobalWebIndex.
Two-fifths of creators (those who broadcast or share gaming content online) say they tend to buy brands they have seen advertised. However, one-quarter (24%) also say they try to avoid all types of advertising.
This is similar to viewers (those who watch e-sports or gaming livestreams), with 37% buying from advertised brands but 22% trying to avoid them.
Players (consumers who play free or digital games) prove less impacted or concerned about...