Garanti BBVA: Playable Ads

Garanti BBVA, a financial services provider, introduced a playable ad model to increase user downloads and login rates in Turkey.

Campaign details

Brand: Garanti BBVAAdvertiser: GroupMCountry: Turkey

Strategy

Garanti BBVA, during Dec 2018 and Jan 2019, adopted a playable ad model, mainly used by advertisers in the gaming sector. Playable Ads enable users to use a specific feature of an app without actually leaving the ad. Garanti BBVA placed an ad that let users calculate the amount they wish to invest and directed users to the related page of an app later on.

Target Audience

We have chosen people with deposits as target groups. This group included those who had previously used investment products, finance-related...

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