Garanti BBVA: SME Dashboard

Garanti BBVA, a financial services provider, created an optimised Facebook video ad that increased awareness of its app's new dashboard feature to increase app downloads and logins.

Campaign details

Brand: Garanti BBVAAdvertiser: GroupMCountry: Turkey

Strategy

Objective

Garanti BBVA wanted to introduce the newly-designed dashboard in its app, Garanti BBVA Mobile, to its SME customers . The dashboard allows SMEs to view all their accounts and crucial banking products (such as point-of-sale transactions, cheques and so on) in a single view, thereby simplifying and enhancing their experience. The aim was introducing the new dashboard to SME customers and get them to use the dashboard. The main challenge was the inexistence of a certain SME target audience, to separate SMEs from merchants and corporate...

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