GE Healthcare Partners puts client success at the heart of its marketing

GE Healthcare Partners, a unit of General Electric focused on providing solutions and services to organizations focused on healthcare, is putting client stories at the heart of its marketing.

GE Healthcare Partners usually focuses on building multi-year relationships with organizations like hospitals and universities as it seeks to deliver solutions and systems that enhance the delivery of care.

Its typical work might include:

  • building medical “command centers” that allow seamless connections between physicians, bed management and transportation;
  • introducing tools that immediately alert doctors to a deterioration in a patient’s condition;
  • adapting working procedures to reduce the need for staff overtime.

The brand’s expertise in these areas has come into its own in the last few months when what might once have been long-term planning suddenly needed to become nimble...

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