Campaign details
Brand: GilletteBrand owner: Procter & GambleLead agency: GREY IndiaContributing agencies: autumnGREY, GenesisBCW, MediaCom, Geometry EncompassMarket: IndiaIndustries: Shaving productsMedia channels: Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
India ranks 108th in the World Economic Forum’s Gender Gap Index. This shows the need to work towards a more gender-equal India.
Gillette encourages every man to be ‘The Best A Man Can Be’. It believed that educating men to eliminate deep-rooted gender biases was a great...