Abstract
Every brand has history, but not everyone has a story. This was our motto behind this project: transforming Corona's and Mexico's history into a relevant story to tell. We turned what could have been a regular communication pre-test into a collective storytelling dynamic, by creating the Corona Museum,with real, memorable props as well as tailor-made information layouts. The whole experience lasted more than three hours and it consisted of participants exploring the museum freely, then guided by our team and members from Corona. Lastly the experience called for participants to recreate the stories they came up with...