Global connected TV ad sales grow 70% but EMEA sees decline

Rob Clapp

An overview of connected TV advertising sales by region in 2020.

Connected TV ad sales have risen rapidly this year but showed struggle in the Europe, Middle East and Africa (EMEA) region, according to an analysis of over 300m OTT/CTV devices by fraud management company Pixalate.

Global programmatic ad sales on connected TV rose 70% in the third quarter of 2020 compared to the first three months of the year. This comes after far slower growth in the second quarter, rising 10% compared to Q1 2020.

The EMEA region, however, has now recorded two periods of consecutive decline. Programmatic connected TV ad sales fell by three-fifths (60%) in Q2...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands