Connected TV ad sales have risen rapidly this year but showed struggle in the Europe, Middle East and Africa (EMEA) region, according to an analysis of over 300m OTT/CTV devices by fraud management company Pixalate.
Global programmatic ad sales on connected TV rose 70% in the third quarter of 2020 compared to the first three months of the year. This comes after far slower growth in the second quarter, rising 10% compared to Q1 2020.
The EMEA region, however, has now recorded two periods of consecutive decline. Programmatic connected TV ad sales fell by three-fifths (60%) in Q2...