Advertiser spend on Google Shopping ads has grown by one-third in the United States for the last two financial quarters, according to data from performance marketing agency Tinuiti.
Spend on Shopping ads grew by 34% year-on-year in both the second and third quarters of 2020. In comparison, growth in advertiser spend on text search ads slowed from 33% in Q2 to 21% in Q3.
Paid clicks on Shopping ads rose by over two-fifths (44%) in Q3 while the cost-per-click fell by 7%. For text ads, paid clicks rose by one-quarter (25%) while the cost-per-click returned to growth, up...