Campaign details
Brand: GoogleBrand owner: AlphabetAgency: Mindshare ChinaMarket: ChinaIndustries: Information technologyMedia channels: Content marketing, Search marketing, Sponsorship - media, Word of mouth, influencersBudget: 3 - 5 million
Executive summary
Chinese exporters are a key part of internet-related services company Google's success in China. Google's products let Chinese businesses sell to the world, reaching customers across Asia, North America and Europe through search, display and video marketing. So, when COVID-19 shuttered factories, Google stepped in to give these exporters the answers to the questions they were asking.
In partnership...