Google: The One Google Project

Internet-related services company Google created an online resource bank to boost engagement and establish its position as the key B2B partner for exporters in China.

Campaign details

Brand: GoogleBrand owner: AlphabetAgency: Mindshare ChinaMarket: ChinaIndustries: Information technologyMedia channels: Content marketing, Search marketing, Sponsorship - media, Word of mouth, influencersBudget: 3 - 5 million

Executive summary

Chinese exporters are a key part of internet-related services company Google's success in China. Google's products let Chinese businesses sell to the world, reaching customers across Asia, North America and Europe through search, display and video marketing. So, when COVID-19 shuttered factories, Google stepped in to give these exporters the answers to the questions they were asking.

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