Campaign details
Brand: GoustoBrand owner: GoustoEntrant company: the7stars, LondonIdea creation: M&C Saatchi, London / Gousto, LondonMarket: EuropeSector: Convenience, readymadeMedia channels: Competitions & contests, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Social media, Television, Video on demand, Word of mouth, influencersBudget: 10 - 20 million
Executive summary
In the noisy world of tech startups and 'disruptors', we've all heard the stories of brands seemingly built overnight by smashing all the rules, ditching advertising and following performance with killer precision. Meanwhile, traditional marketing holds...