GrabFood: Delivery Doodles

Sulin Lau, Jessica Seow

Food delivery platform GrabFood used an AI-based initiative to tap in to a new source of demand for local food delivery and reverse a short-term decline in Southeast Asia.

Campaign details

Brand: GrabFoodBrand owner: GrabLead agency: In-houseContributing agencies: Bit Studio, iLabsMarket: Malaysia,Vietnam,IndonesiaIndustries: Restaurants & takeawaysMedia channels: Mobile & apps, Online video, Public relationsBudget: Up to 500k

Executive summary

Dine-in makes up 70% of a restaurant's business.1When governments shut down restaurant dine-in to prevent the spread of COVID-19, thousands of local restaurants in Southeast Asia struggled to pay overheads and were forced to close. Meanwhile, lockdowns were also creating chaos in homes. With schools and day care centres shut, and children confined indoors,...

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