Campaign details
Advertiser: Graubünden TourismBrand: Graubünden TourismAgency: Jung von Matt/Limmat ZurichCountry: Switzerland
Objectives
The holiday region "Bergün", located in the alpine canton of Graubünden, desperately needs more tourists. The task was to find a low budget solution that would make people aware of the charming mountain village and raise bookings by at least 20% during the holiday season in 2018.
The creative work was a law. A law that bans photography in the wonderful region of Bergün. The goal of the law: If you ban something, people automatically want to know why. If you...