Habito: Mortgages Made Easier

Habito, a mortgage broker, increased awareness in the UK by launching OOH and TV spots that showed how it could save consumers from the hell of getting a mortgage.

What was the Scale of the Challenge You Faced?

When our founder, Daniel Hegarty, almost lost out on buying his dream home due to an admin error, he realised the process of getting a mortgage was broken. He thought the market was ripe for disruption. It was archaic, inefficient, expensive and confusing. More than half of homeowners (55%) are spending up to £3,500 a year more than they should on their mortgage.*

So, Daniel set out to challenge all of that and launched a new online mortgage broker - Habito - in 2016. We search more than 20,000 mortgages to...

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