Harnessing opportunity: Which businesses worked hardest to meet customer needs during the coronavirus pandemic?

A ranking of brands by customer experience during COVID-19.

Between social distancing, lockdown, and enforced remote working emptying once-thriving city centres, COVID-19 has caused unprecedented challenges for businesses.

At the same time, they have had to contend with a sudden, but unsurprising, shift in fundamental consumer needs, as people adjust to the new world around them.

We recently decided to speak to 4,000 British consumers to get a picture of what matters to them most right now when choosing to buy products or services. We then analysed the performance of 70 UK businesses across nine sectors and ranked them according to the rate at which they have met these...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands