Introduction
"We are the only animal with the mysterious glue that enables millions of us to cooperate. That mysterious glue is made of stories, not genes."
Yuval Noah Harari, Sapiens
Stories are a fundamental part of the human experience. The sports world creates some of the best stories as drama is built-in and the main characters resonate at both a personal and societal level, with the ultimate hero's journey playing out in real life before our eyes.
However, today we are inundated with sports stories – only a small fraction break through the noise, posing a challenge to even...