Campaign details
Brand: Hicart.comBrand owner: Hicart.comAgency: MindshareMarket: LebanonIndustries: Online display, Search marketing, Social media, Websites & micrositesMedia channels: Online retailBudget: Up to 500k
Executive summary
The one-year anniversary of e-commerce platform HiCart fell on 11 November 2018. The Lebanese online shopping platform sells products from different categories including beauty, sports, technology and toys. To celebrate the occasion, HiCart had a target of US$1m in sales on the day and wanted a digital campaign to achieve 50% of that goal by addressing relevant target groups.
The campaign put...