Hilton: Unlocked – Driving Engagement, keeping Hilton top of mind & keeping our member relationships active.

Hilton, a hotel chain, increased bookings in the UK by launching a members-only email programme featuring exclusive content.

Campaign details

Agency: Red Brick RoadClient: HiltonCampaign Name: Hilton Unlocked - Driving Engagement, keeping Hilton top of mind & keeping our member relationships active.

Against the backdrop of a global pandemic Hilton needed to engage with Honors members, so when they were ready and able to travel again the brand was top of mind for their next stay.

Strategy

Communicating relevant and interesting content to existing Hilton Honors members became a strategic focus.

While competitors lent heavily on wanderlust and future travel plans, few were focusing on how they could add value to their audiences'...

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