Campaign details
Brand: HollyoaksAdvertiser: Channel 4Entrants: OMD UK and Channel 4Principal author: James Hamilton, Channel 4Contributing author: Charlotte Moger, OMD UK
Introduction
After 25 years on British television, Hollyoaks was in serious decline. We will show that a marketing-led revival of the soap reversed a share tailspin and how a modest investment of £1.3m in paid media led to an increase in revenue, delivering a profit ROMI of at least £1.38 and potentially as much as £2.691.
A bit of soap history
Channel 4's Hollyoaks was launched 25 years...