Campaign details
Advertiser: HornbachBrand: HornbachAgency: Heimat BerlinCountry: Germany
Objectives
For years, Hornbach has been the benchmark of a strong DIY superstore brand throughout Europe. One that celebrates its success with projects that don't gloss over anything: Through blood, dust, sweat, destroyed walls and collapsing buildings, it built a die-hard community of fans.
But how could they win over new DIY enthusiast?
The goal was to win over a new, broad target group, "design-savvy people," with a new facet of DIY and enter the Design space. More specifically:
1. Goal: Awareness through high-efficiency reach.
- Marketing objective:...