Hospital das Clínicas of Sao Paulo: #HCCOMVIDA

Hospital de las Clínicas (HC), a public hospital in Brazil, used a crowdfunding campaign to raise funds for the hospital.

Campaign details

Brand: Hospital das Clinicas of Sao PauloBrand owner: Hospital das Clinicas of Sao PauloEntrant company: Sthorm, Sao PauloMarket: BrazilSector: Healthcare services, providersMedia channels: Content marketing, Direct marketing, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Television, Word of mouth, influencersBudget: No budget

Executive summary

#HCCOMVIDA was a challenging campaign and demanded a great task force.

Our mission was to make a communication campaign in order to raise funds during the pandemic for the Hospital de las Clínicas from the São Paulo School...

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