Campaign details
Brand: BBCAgency: BBC Creative
Hello there. I'm going to tell you a Story...
You're going to read a lot of Covid stories.
Brands adapting.
Surviving.
Pivoting.
Finding new ways to stand out in a strange new World.
Our belief was acts of adaptation to the new world order were valuable in the moment.
But the opportunity to reframe the nearly 100-year-old values and existence of the BBC, was creating a more timeless value.
To use the crisis to reframe what's culturally valuable, not to find new cultural value in a crisis.
So we will show...