How marketing leaders are planning for 2021: Part of the Marketer's Toolkit 2021

Part of WARC’s Marketer’s Toolkit 2021, this report illustrates how marketing leaders across different categories and markets are thinking about the volatile year ahead, based on interviews with 20 leading brand marketers.
  • Building e-commerce capability requires careful end-to-end strategy and, in a period of volatility, agility and flexibility are more important than ever.
  • Creative content and digital experiences are key, especially in social and mobile formats.
  • Marketing leaders are doubling down on fundamentals in the face of long-term uncertainty and believe their function will gain more influence internally, in a post-COVID world....

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