How OOH will enable brands to play a part in the reinvention of commuting

Sarah Harding

Research by Kinetic on changing commuter behaviour in the UK.

In his fascinating book Metropolis: A History of the City, Humankind's Greatest Invention, Ben Wilson suggests that cities will continue to grow and evolve well into the future. In fact, he points out that right now the world’s urban population is growing at a rate of 200,000 people a day.

It is a timely reminder that the idea that, as a result of COVID-19, cities will be marginalised and the way we work in them – and enjoy their culture, restaurants and bars and travel around them – will be permanently stymied, is wide off the mark in...

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