How planning is playing catch-up to the growth of mega-sales in APAC

eRetail in South East Asia is accelerating the way brands invest in commerce, with 10% compounding growth through to 2020.
  • The ongoing comfort with researching on mobile devices and social apps, coupled with COVID-19 lockdowns, has seen watershed change in consumer behaviour.
  • While Black Friday and the traditional holidays became commonplace in the West, Asia has supercharged this with a slew of 'double-double' days.
  • As the landscape becomes more crowded, and demand increases, we need to ensure we have a proportionate knowledge of how to maximise growth through sales periods....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands