How Samsung Mobile created a highly tailored multi-channel CX to boost Galaxy Note 9 sales as high as 275%

Samsung, an electronics brand, promoted its new Galaxy Note 9 model of mobile globally by launching a multi-channel customer experience strategy.

Campaign details

Brand: SamsungAgency: InsiderMarket: Global

Challenge and business objectives

Samsung has been a global leader in the smartphone industry for almost a decade now. The year-on-year success is in part due to Samsung’s relentless focus on evolving and innovating in its digital marketing and customer experience practices. Samsung is known to be a brand that delivers cutting-edge user experiences to attract new customers as well as retaining its loyal stream of age-old customers.

When Samsung released the Galaxy Note 9, one of the most anticipated phones of the year, the team behind the launch...

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