TD Ameritrade – the Omaha, Nebraska-based online brokerage – claims to be the first US-based brokerage to have an official affiliation with WeChat, the wildly popular mobile app.
“We believe that we can make smart investors get smarter,” AJ Mazza, the brand’s managing director/marketing strategy and content partnerships, told the Association of National Advertisers’ (ANA) online 2020 Multicultural Marketing & Diversity Conference.
And WeChat furthers that goal, he explained, as it “is a place where we can curate financial content and disseminate that information to our followers.”
Moreover, the platform’s two-way capability provides “a customer-service element ... [If] somebody has...